Zendaya Is The Perfect Choice As The New Face Of Valentino

Make no mistake, it’s been a stellar year for Zendaya. Not only did the 24-year-old score her first Emmy, for Outstanding Lead Actress in a Drama Series, but now, to close out the year, she’s been unveiled as the new face of Valentino.

The Euphoria star is the perfect choice. Back in September, Valentino’s creative director Pierpaolo Piccioli described wanting “to resignify the brand and how it is generally perceived. It’s like a different take on a familiar landscape.” As an outspoken activist, Zendaya easily fits the bill. Case in point: she’s been vocal about the importance of the Black Lives Matter movement on social media, and she threw her weight behind the effort to encourage as many people as possible to vote in this year’s US election.

“The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today,” said Piccioli of his choice. “She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.” Zendaya follows in the footsteps of previous Valentino muses including FKA Twigs.

For Zendaya, the new partnership is a match made in heaven. “I am honoured to have been chosen as the face of Valentino,” she said. “I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.”