Balmain’s Pre-Fall 2021 Collection Gets A Mimi Moocher Makeover

Mia Regan has got her work-life balance down pat. Hot on the heels of her 18th birthday – which she celebrated with a wealth of ‘It’ girl staples, including an acid green Alexa Mulberry bag, a leopard-print Charlotte Simone coat, bold finger candy from La Manso and a hat by upcycling maestro Lois Saunders (@lois1xblue) – the fledgling model has welcomed her first high-fashion job. Balmain enlisted Regan to give its pre-fall 2021 collection a Mimi Moocher (her Instagram moniker) makeover, complete with buzzy Photoshop edits and plenty of logomania.

The Storm model (and loved-up girlfriend of Romeo Beckham) called upon her friend, photographer Dan Hall, to capture the campaign on film, which saw Mia star solo wearing the latest Balmain release. “We understand each other creatively so we work well together, he knows the lighting and my angles,” she tells British Vogue over the phone after spending the whole day in her mock A-level art exam.

Ever the jack-of-all-trades, she also played the role of stylist and art director for the shoot. “I wanted to connect with them as a brand and get a feel for their personality,” she says, speaking of the mood boards and research she prepared ahead of the project. “The first thing that I noticed was the colour, it really popped.”

Seen wearing a range of pastel-hued pieces – which creative director Olivier Rousteing cites as channelling a “spirit of rediscoveries” with reference to the youthful, fresh takes inspired by his first year at the helm of the Paris label 11 years ago, and recreated this season – Mia serves as the perfect Balmain muse. In one shot, pictured against a bubblegum pink backdrop, she emulates peak prep in a patterned, baby blue bomber-come-cardigan, wearing matching angular loafers.

Another frame shows the sixth-former dressed head-to-toe in the brand’s recently reintroduced BB-Labyrinth monogram, seen splayed across a jacket, trousers, boots and a clutch – also edited as a tessellating collage behind her. “I always mix and match clothes so it was nice to wear a full matching outfit, it’s a powerful statement,” she says.

The vintage-obsessed fashion aficionado is accustomed to baggy fits and boxy silhouettes, seen scattered across her IG feed, but the baby pink look that she wears for the campaign introduced her to a more feminine approach. “It was different for me,” she remarks. As for her recipe for success? “It’s about knowing the importance of the brand because these designers are so passionate about their work and clothes, so you need to respect that and learn from what they like.”