Rixo Puts A Scandi Spin On Its Cult Dresses For Copenhagen Fashion Week

The Scandi fashion pack has amassed an army of followers keen to emulate their every impossibly stylish look. Their latest converts? Henrietta Rix and Orlagh McCloskey, the designers behind London-based fashion and lifestyle brand, RIXO.

Danish It-girls have already worn RIXO’s bold designs with aplomb; styling theirs with chunky Doc Martens, clashing prints and standout accessories. Now, the duo has given their vibrant, summer-ready dresses a specifically Scandi spin – just in time for Copenhagen Fashion Week. “They’re the perfect girls to show you that you can actually wear our dresses to work, to the office, or for a weekend brunch,” Henrietta tells British Vogue of their new muses.

The brand’s CPHFW debut comes hot on the heels of its autumn/winter 2020 presentation at London Fashion Week in February, when RIXO collaborated with heritage fashion house, Christian Lacroix, on a series of vintage dresses and accessories. While the designers were due to visit Denmark’s scenic capital in their ’60s double-decker bus (christened Joni), for the showcase, the pandemic meant they had to mastermind an alternative way to unveil the collection. 

Enter influencers Marianne Theodorsen, Nicole Huisman, Sara Flaaen and RIXO icon, Nnenna Echem, who were chosen to shoot and style the new RIXO pieces themselves to appear in a film that will be shown at Copenhagen Fashion Week in lieu of a physical show. “We said ‘we really trust you, we love your style anyway,’” Henrietta explains, adding: “We wanted them to show customers how to wear the collection.” 

Vivid neon watercolours, colourful floral bursts, ditsy prints and fresh gingham all feature on the relaxed waistless silhouettes and flowing maxis that make up the collection, while neck-ties and frothy collars are notable Scandi details.

A film featuring all four women will be shown during RIXO’s CPHFW slot from 3pm BST on 12 August. Each influencer interpreted the collection in a different way – Sara styled her loose-fitting checked Jennifer dress with a pair of cult lug-soled stomper boots; Nnenna teamed her acid-green floral button-up Judith dress with pearl jewellery and flip flops; Marianne opted for pastel Converse, and Nicole amplified her look with bright blue Crocs. Consider it all the late summer style inspiration you need.