Damian Hurley Brings Louche Ibizan Style To Notting Hill

Like his mother, Damian Hurley does peacock fashion remarkably well. (See his decision to reimagine Liz’s 1994 safety-pin Versace dress for a Pat McGrath Labs event at Selfridges last year.) And while his wardrobe may have been more subdued during lockdown – with Fab lollies among his go-to accessories – it appears the model is back to his old, bold sartorial tricks. For a group outing to Casa Cruz in Notting Hill in the middle of the heatwave, the 18-year-old paired a casual linen shirt and box-fresh trainers with mermaid-print denim trousers by Loewe – one of the most eye-catching pieces from Jonathan Anderson’s 2020 Paula’s Ibiza collection.

Released annually since 2017, the range of holiday clothes and accessories pays homage to the bohemian style espoused by the now-shuttered Ibizan boutique when it first opened in 1972 – along with Anderson’s memories of trips to the Balearic island as a boy. Included in this year’s drop? Asymmetric tie-dye dresses; oversized shirts printed with vintage club flyers from Ibiza’s most notorious hotspots; and a range of wonderfully kitschy dolphin and whale-shaped bags. Even if a sun-drenched getaway is off the cards this year, there’s still good reason to hit “add to basket” now: Loewe will give €40 to educational projects for socially vulnerable children for every purchase made – on top of a fixed €500,000 donation.

Hurley’s trousers, specifically, feature a mermaid print designed by Paula’s owners Armin Heinemann and Stuart Rudnick during the 1970s – the same one that appears on the packaging for the house’s first Paula’s Ibiza fragrance, launched this spring. Developed with Loewe’s in-house perfumer Nuria Cruelles (who, like Anderson, frequently summered in Ibiza as a child), the perfume is designed to transport you to the UNESCO-protected old town. Among its deliciously exotic ingredients: coconut water, driftwood, frangipani, and mandarin oil.