Vetements And Hilfiger Collab Makes Streetwear Even More Luxe

Vetements is teaming up with yet another brand, bringing its subversive twist to a new collaboration, this time with Tommy Hilfiger.

The Zurich-based streetwear brand and the classic American label announced the collaboration via Instagram, when Hilfiger posted a picture of a red hoodie with both their logos emblazoned.

Speaking to WWD, Hilfiger said he met Vetements chief executive officer Guram Gvasalia over six months ago, and received the collaboration call from Gvasalia two months ago.

“The fact that a disruptive designer like Demna [Gvasalia] would want to do something with our brand is a tremendous compliment,” said Hilfiger.

“We agreed to it because we think it’s such a cool brand and think it will be an incredible collaboration,” he added. “I was very excited. What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want.”

True to Vetements style, the look book features the real people wearing the new garments, photographed on the streets of Zurich.

In terms of what to expect, the spring Vetements x Tommy Hilfiger collaboration will include a roster of unisex items synonymous with the luxe streetwear label, including oversized hoodies (with a flag and crest), short-sleeve T-shirts, beanies and socks, ranging in hues of gray heather, navy, red and fuchsia. They will be available as of February at Barneys New York, Harrods and Colette.