Friday, July 8, 2016

Vestiaire Collective Launches Scandinavian Pop-Up

Scandanavian fashion is known as much for its effortlessly cool clothes as it is for its home-grown fashion stars who wear them, making Vestiaire Collective's latest initiative something of a masterstroke. The online purveyor of pre-loved sartorial treasures has enlisted six of the region's most followed trend setters to open up their wardrobes and sell pieces from their personal archives.

But it's not just their favourite purchases that fashion director of Style by magazine, Columbine Smille; stylist and consultant, Linn Hagglund; director of fashion site The You Way, Permille Teisbaek; Trine's Wardrobe founder, Trine Kjaer; founder of, Marie Hindkaer Wothers; and founder and creative director of, Celine Aagaard are sharing. They have advice on what to look out for too.

"Scandinavian style is all about identity, our roots and about quality fabrics. Monochrome, minimalistic and sharp lines are central to the look," Aagaard advised us. "Women dress down rather than dress up, with an androgenetic touch - oversized and layering- with a sporty twist."

The group all agree on the labels that they love the most. Céline, Louis Vuitton, Balenciaga and Jonathan Anderson are the names on all of their lips, while Baum und Pferdgarten, Deitas, Totême and AltewaiSaome are just a few of the internationally emerging brands they say we should all keep an eye on.

But as much as Vestiaire Collective is about finding a treasure you never knew existed, it's also about finding the one that got away - and despite the enviable contents of their wardrobes, the six women all have their own lost treasures and wish lists.

"A white steel Santos watch from Cartier and the beige cloth sandals from Hermès," are on Aagard's wish list; "a Twist bag by Louis Vuitton," is what Hindkaer Wothers is looking out for; a Hermés Birkin is high on Hagglund's lust list; while Teisbaek and Smille both cite Céline items (a jumpsuit from Céline's spring/summer 2015 collection and a patchwork bag from Céline resort 2012 respectively) as the ones that got away; and Kjaer still longs for the velvet Chanel 2.55 bag that she didn't buy when she had the chance.

The Made In Scandinavia pop-up is now live at today.

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