The designer and businesswoman announced the news today, reports WWD, which follows a round of $12 million Series A funding from investment firm New Enterprise Associates earlier this year. It comes as the brand prepares to launch its new luxury direct-to-consumer model in the autumn.
"I am elated to join Tamara in creating a brand for women, by women, direct-to-women," said Layfield, who joins from Backcountry.com, where her accomplishments include growing annual revenue from $30 million to over $500 million. "Tamara's expertise in luxury shoes and vision for the brand combined with NEA's long track record of partnering with entrepreneurs to build market-leading businesses is an exciting combination."
Layfield will be based in the brand's new headquarters, which were recently moved from New York to Los Angeles. On the Tamara Mellon Instagram page, the brand's new message is clear: "New Chapter. New City. New Rules. New order luxury, new shoes... and a new team. We're on the hunt for fellow rulebreakers - interested?"