Wednesday, April 29, 2015

Abercrombie & Fitch To Ban Topless “Greeters”

If you've ever visited one of US fashion brand Abercrombie & Fitch´s stores, you'll be only too familiar with their unique approach to welcoming their prospective consumers - with a parade of topless in-store male models, that is.

Well, now the chain is set to rethink how it does things, with "sexualised marketing" and those topless "greeters" due to be axed. It will also be making changes to its much criticised recruitment policies, reports the Daily Mail.

A letter sent to US managers last week detailed the brand's change of tack. "There will be no sexualised materials including in-store photos and shopping bags," it read. "Abercrombie & Fitch will not tolerate discrimination in hiring based on body type or physical attractiveness."

Whilst it is unclear as to whether or not the directive will be initiated in the company's British shops yet, Abercrombie & Fitch has faced a barrage of negative publicity over the years, thanks to a number of lawsuits. Alongside an investigation by France´s human rights watchdog following claims that the retailer hires employees based solely on their appearance. 

The most recent case was brought against the company by a former employee related to unpaid overtime.

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