Saturday, September 20, 2014

Stella Launches Green Carpet Collection

Stella McCartney drew the starriest crowd of London Fashion Week so far last night as she launched her Green Carpet Collection at the Royal Institution of Great Britain in Mayfair.

Stella McCartney
Colin Firth, Paul McCartney, Drew Barrymore, Salma Hayek, François-Henri Pinault, Samuel L Jackson, Peter Blake and Mario Testino were just some of the big names that joined the designer to celebrate the three-part ethical offering: one part comprising four ball gowns made of left-over fabric from McCartney's studio (the models' portraits were being inked by artists from the Prince's Drawing School live); a range of shoes and accessories made from sustainably recycled materials; and a collection created from a brand-new organic cady that McCartney has developed.

Fashion Meets Art
"This is a fabric that I am definitely going to incorporate into my own collection," she told us at the event. "I've been coming away from fittings over the last couple of weeks thinking 'Wow' - these are all recycled materials. In the fashion industry they burn all these thousands of metres of fabrics, which to me is crazy, so I'm recycling it."

Ethical Fashion
Co-hosted by BFC chairman Natalie Massenet, Anna Wintour and GCC founder Livia Firth, the venue was completed with a bar, a band, a woodland forest, an artist's studio, and a magician's room, much to the delight of McCartney and her crowd.

Key Pieces
"It's about having fun," she smiled. "Paris is my time of the year that is the catwalk - for the rest of the year I want to do something different and exciting for people. I want to give people a good time."

Mission accomplished.

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