"When I think of Spain, I think of being on a beach," he said. "It's not serious, if you know what I mean? Because I don't think Spanish culture is serious in that way. It is not heavy… I think Loewe had become heavy, and I wanted it to be lightened up. I wanted it to feel fresher, sharper."
|The New Loewe|
"Fundamentally, ready-to-wear is the character. If you do not believe in the character, you do not buy the bag - I 100 per cent believe in that," he said. "You have to want to be that woman. It has to have global appeal, but it doesn't have to have mass appeal… When this brand started, they did not set out to make vintage bags. They went out to make modern bags. So, there always has to be the modernity, no matter what decade you're in."
Far from being a young creative voice only, Anderson is revelling in the business demands of growing and evolving a world-famous house.