Prada has bought a pastry shop. The Italian label has acquired an 80 per cent stake in Angelo Marchesi Srl, the parent company of a 19th century Milanese eatery Pasticceria Marchesi, which is known across the city for its pastries, chocolate and panettone.
The buy is to be the first of several "future development projects" for Prada, both within Milan and internationally. The historic pastry shop, a favourite of Milan residents, is housed in an 18th century building on the elegant Corso Magenta.
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"Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand," said Prada SpA managing director Patrizio Bertelli. "Our goal is to collaborate in an effective manner in its development and in full respect of its tradition."
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