Monday, May 14, 2012

Stella McCartney Designs for Olympic Games

Stella McCartney has been appointed creative director for Great Britain's London 2012 Olympic team.

The British fashion designer will oversee the design of both athlete kit and fan wear for the Adidas Team GB range for the Olympic and Paralympic Games.

It is the first time in the history of the Games a designer has been taken on board to design the teams' kit, with Adidas having now provided kit for Team GB since 1984. 

But McCartney's sportswear range for Adidas has enjoyed fantastic success, and this new role looks to be an extension of that.

She said: 'As a British fashion designer it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the host nation of the London 2012 Olympic Games.'

Olympic and world champion Victoria Pendleton was also enthusiastic, saying: 'I'm a massive fan of Stella McCartney and with London hosting the Olympic Games it is really important as the host nation to set the standards.

Stella McCartney with some of the Olympic team

'To have a British designer inputting into the British kit is going to be very special.'

Andy Hunt, chief executive officer of the British Olympic Association, said: 'We know that how an athlete looks and feels in their kit gives them a psychological advantage when competing, and we are delighted that Adidas has brought Stella on board.

'This apparel line provides an exciting opportunity for fans to connect with Team GB and show their pride and support for the athletes who will represent our nation during the 2012 Games,' he added.

Key pieces of the collection featuring the UK flag

McCartney, 38, is the youngest daughter of former Beatle Sir Paul, and is currently pregnant with her fourth child.

Prior to starting her own label, she worked under Tom Ford at Gucci,  and was creative director  for French fashion label Chloe.

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