Stella McCartney Designs for Olympic Games

Stella McCartney has been appointed creative director for Great Britain's London 2012 Olympic team.

The British fashion designer will oversee the design of both athlete kit and fan wear for the Adidas Team GB range for the Olympic and Paralympic Games.


It is the first time in the history of the Games a designer has been taken on board to design the teams' kit, with Adidas having now provided kit for Team GB since 1984. 

But McCartney's sportswear range for Adidas has enjoyed fantastic success, and this new role looks to be an extension of that.


She said: 'As a British fashion designer it is an amazing, once-in-a-lifetime opportunity to be creative director of Team GB as the host nation of the London 2012 Olympic Games.'


Olympic and world champion Victoria Pendleton was also enthusiastic, saying: 'I'm a massive fan of Stella McCartney and with London hosting the Olympic Games it is really important as the host nation to set the standards.

Stella McCartney with some of the Olympic team

'To have a British designer inputting into the British kit is going to be very special.'

Andy Hunt, chief executive officer of the British Olympic Association, said: 'We know that how an athlete looks and feels in their kit gives them a psychological advantage when competing, and we are delighted that Adidas has brought Stella on board.

'This apparel line provides an exciting opportunity for fans to connect with Team GB and show their pride and support for the athletes who will represent our nation during the 2012 Games,' he added.

Key pieces of the collection featuring the UK flag

McCartney, 38, is the youngest daughter of former Beatle Sir Paul, and is currently pregnant with her fourth child.

Prior to starting her own label, she worked under Tom Ford at Gucci,  and was creative director  for French fashion label Chloe.

Katy Perry Models for Adidas

Between stirring up controversy with militaristic music videos, romancing male models, and posing for Adidas‘ new campaign, Katy Perry sure has been keeping busy lately!

The ads feature the blue-haired pop star running, smiling, popping her collar, and sitting atop a merry-go-round, all in Adidas’ new ClimaCool collection. Now, we realize this is no Chanel campaign, but we’re still a little perplexed with the poor photoshop job and the too-obvious roots.

The retouchers seem to have gotten a little airbrush-happy here, especially in that first photo. We eagerly await the day when the eery, plastic-skin look is no longer de rigueur.

What do you think? Does she give ‘boyfriend’ Baptiste Giasbiconi a run for his money?

Rory Lewis: A Decade of Seduction

2012 marks Rory Lewis' 10th year as a successful professional photographer.

He has spent the last decade honing his craft as a self-taught commercial, fashion, portraiture and editorial photographer.

Rory has worked with prestigious clients such as Vidal Sassoon, Toni and Guy and Selfridges, to name a few.

His first exhibition, which will be held on Friday 20th ( 19:00 – 21:30 by private invitation only) and Saturday 21st July (10:00 – 16:00 for the general public) in Liverpool’s prestigious Bluecoat gallery, which  will showcase some of this visionaries both published and unseen catalogues, to which he extends old and  new admirers a warm welcome.

To register for the event, please contact ‘Rory Lewis Photographer’ on Facebook, or contact directly by e-mail to Rory Lewis

Tickets for the private viewing are £10, and include a drink on arrival and discussion by Rory on ‘Life Through a Lens’.

All proceeds will be donated to Macmillan Cancer Charity.