Balenciaga has teamed up with music collective Acid Arab for a range of electrifying merchandise. The line of pieces includes an oversized zip-up hoodie, a sweatshirt, a long-sleeve t-shirt and sweatpants all dipped in a vibrant shade of fluorescent green. Printed on the pieces is the Acid Arab name in Arabic and Roman lettering. Bringing the pieces to like is an augmented photography campaign that mirrors the high energy of the bright pieces.
As part of the collaboration between Balenciaga and Acid Arab is an accompanying playlist curated by the Parisian collective. The personal set of tracks invokes the spirit of Acid Arab, which is to foster spaces for Arab culture in contemporary electronic music.
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