Wednesday, October 23, 2019

Prada Is Taking Its 2021 Resort Show To Japan

Prada will stage its 2021 resort show in Japan. The Italian house has confirmed the show will take place on May 21, 2020, but has yet to disclose specifics regarding location. This will be the first time Prada has staged a runway show in the country.

Globe-trotting has become a prerequisite for resort attendees in recent years, with brands on the circuit travelling far and wide for the season. Prada held its inaugural resort show in 2017 at Milan’s Fondazione Prada Osservatorio, then staged its resort 2019 and 2020 presentations in New York.


Last month Chanel announced it is taking its Cruise 2021 collection to Capri on May 7, 2020 – the first time the brand has shown a resort line outside of Paris since 2016.

During Milan Fashion Week last month Prada staged a spring/summer 2020 show that was big on sartorial theatrics. The venue was a giant wet room, and the collection heralded a return to Miuccian simplicity. Prada’s long-held obsessions with geometric prints, retro brocades and sheer knits in a show the designer described backstage as an attempt to reclaim “simplicity”.

What can we expect when Prada decamps to Japan? Only time (and Miuccia) will tell.

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