Wednesday, July 24, 2019

Versace Is Bringing Back Jennifer Lopez’s Iconic Dress In A Much More Wearable Form

Jennifer Lopez’s iconic Versace dress is being reincarnated in a different form. The jungle-printed silk-chiffon gown with its slashed-to-the-navel neckline has been given the trainer treatment via Concepts.

The contemporary fashion and streetwear brand has collaborated with the storied Italian fashion house on a pair of limited-edition Chain Reaction trainers printed with the tropical-leaf motif. Available in both men’s and women’s sizes at Cncpts.com, Jenny from the Block’s kicks cost $1,075 (around £860). Sneakers do cost a thing.

Lopez’s vibrant-yet-diaphanous Versace moment transcended the 2000 Grammy Awards to become one of the dresses of that decade. It was also the catalyst behind Google’s Google Images function. “People wanted more than just text,” former Google chief executive officer, Eric Schmidt, explained of the audience’s desire to see Lopez’s gown – the most popular term the search engine had ever seen – on screen. “We had no sure-fire way of getting users exactly what they wanted: J-Lo wearing that dress. [So] Google Image Search was born.”


Donatella Versace is the first to recognise the gown as a defining moment in her tenure at the brand. “It was an unexpected success,” she told Canadian Press in 2008. “The [day after the Grammys] Jennifer was all over the place with people talking about her in that dress. It was one of those moments like Gianni had with Elizabeth Hurley and the safety-pin dress.”

Will Lopez wear the colour-pop trainers on the Hustlers promo tour? Watch this space for J-Lo X Versace 2.0.

No comments:

Post a Comment