“We wanted to address the working woman’s needs during the summer season, when temperatures are high, but you still need to look pulled together for work,” Elizabeth von der Goltz, Net-a-Porter global buying director, tells Vogue. “The Row rarely partners on exclusive capsules and collaborations, so it feels really special that we were able to create such a beautiful collection that’s solely available to our customers.”
Special indeed – it’s rare that the Olsens stray from neutrals for their luxurious ready-to-wear. The six-piece edit, including a sky-coloured version of The Row’s crepe de chine silk Sante dress and Sibel knit, were selected for their popularity on the website already.
Of course, the Net-a-Porter shopper needs little convincing. In fact, von der Goltz’s team increased its buy of The Row by almost 40 per cent for 2019. “The customers predominantly love the design, from the minimal aesthetic to the clean-cut pieces and high-quality fabrics,” she explains of its enduring appeal. “Not forgetting the beautifully skilled tailoring and craftsmanship behind each piece, which creates an incredible fit.”
It’s love at first wear for those who fill their virtual baskets with The Row pieces to try. “The high quality and design-led pieces speak for themselves and are exactly what our customers want as part of their wardrobe, regardless of the price tags,” von de Goltz continues. “The Row can be worn again and again, because the garments surpass seasonal trends and will last a lifetime.” Shop the “summer in the city” line, which is priced from £625 to £2,880, at Net-a-porter.com.