“We wanted to make the perfect wedding gown, which is easy to wear, travel with, affordable, unconventional and also flirty and fun,” Wayne tells Vogueof the five-month-long process of nailing the offering. “This is hard to find in the retail market at the moment.”
The eight-piece line, which is priced from $775 (£622) to $2,435 (£1,953), was inspired by Carolyn Bessette Kennedy’s wedding dress, as well as the duo’s usual ruminations. “It was so her,” smiles Wayne. “The Les Rêveries bride knows what she likes and she’s not afraid to try to new things – she’s bold, charismatic and free.”
Scanning Net-a-Porter’s virtual shelves doesn’t do the detail on the pieces justice. “One of my favourite dresses is the hand-corded lace gown with a silk charmeuse mini slip – it has a three-dimensional effect,” shares Wayne. The 100 per cent silk jacquard pieces are also custom fabrications with floral motifs sourced from far and wide but manufactured in the US.
Signing with Net-a-Porter has allowed the sister act to grow the 2018-born business under the guidance of the e-tail giant, and, according to global buying director Elizabeth von der Goltz, Les Rêveries has flourished. It was a no-brainer for her team to encourage the platform’s rising star to translate the label’s effortless silhouettes into an all-white capsule. “The collection includes options for the entire wedding party, from the cool girl bride to the bridesmaid and the guest,” she explains of the thought process. “The flutter sleeves and lace speak to our bohemian bride, while also providing a great option for summer occasion dressing.” Could it tick anymore boxes?