Sam Edelman is launching its debut sportswear collection. The brand will unveil a line of clothing and accessories for women and girls in February 2014.
Brown Shoe Co, which owns the footwear label, has signed a licensing agreement with Kellwood Brands to manufacture the range.
"Apparel is the cornerstone of our expanding lifestyle presentation. The goal has always been to dress the Sam Girl head-to-toe in my designs, and now it's a reality," Edelman, founder and president of the eponymous label, told WWD.
Brown Shoe Co, which owns the footwear label, has signed a licensing agreement with Kellwood Brands to manufacture the range.
"Apparel is the cornerstone of our expanding lifestyle presentation. The goal has always been to dress the Sam Girl head-to-toe in my designs, and now it's a reality," Edelman, founder and president of the eponymous label, told WWD.
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"We see an incredible opportunity to build the Sam Edelman apparel business for the woman who knows and loves Sam Edelman shoes," said Lynn Shanahan, CEO of Kellwood Brands. "We will utilise Kellwood's core strengths and expertise to produce and distribute Sam Edelman apparel worldwide."
The autumn/winter 2014 sportswear range will launch in America first, before debuting internationally, and will be available to buy at existing Sam Edelman stockists - as well as online at Samedelman.com.
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