Up to ten collections a year - if they're doing ready-to-wear, couture, menswear, pre and a couple of promotional shows - mean even designers as successful as Alber Elbaz no longer have time to "go on exploratory trips and hang out in downtown galleries" by way of research - a situation, laments Menkes, for which the blame can be widespread: online retail has whipped up the need for speed; stores demanding limited editions have ignited voracious shopping frenzy; and shoppers themselves are so desperate to be first with a purchase they are willing to click and buy direct from a catwalk live stream without experiencing fabric or fit.
Who Is To Blame? |
Admitting that she herself knows little of the mid-season pre collections that are considered essential to a fashion label's bottom line, Menkes tells the New York Times that the international catwalk shows now seem to have taken up the position formerly held by the couture shows - a (vastly expensive) tool to play out the designers' big ideas ahead of selling less newsworthy, more wearable pre collections with a wider distribution.
"The clothes most worn by people are the clothes least commented on by the press," she says, adding that fashion is now a "whirligig that seems to be spinning out of control".
"The clothes most worn by people are the clothes least commented on by the press," she says, adding that fashion is now a "whirligig that seems to be spinning out of control".
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