The British Fashion Council is opening its first store during London Fashion Week. Hosted at Somerset House, the pop-up shop will sell a carefully selected edit of pieces by eight of the capital's most discerning fashion names - Sophia Webster, House of Holland, Markus Lupfer, Bella Freud, Prism, Domonic Jones, Zoe Jordan and Lulu & Co.
The space will also be home to flash sales, musical performances, readings, interviews and guest appearances. The boutique's decor will be just as stylish as its product offering, with set designer Robert Storey having created its interior. Sir Peter Blake was hired to create the shop's logo, pictured left.
"The Shop at London Fashion Week will be the first of its kind and will present capsule collections from eight of the biggest names in British contemporary design," said BFC CEO Caroline Rush. "With the creative conceived by one of the world's most renowned British artists and the space crafted by one of the most exciting names at the helm of set design, this project celebrates UK-based talent from varying disciplines, bringing it together in a living, breathing space."
The space will also be home to flash sales, musical performances, readings, interviews and guest appearances. The boutique's decor will be just as stylish as its product offering, with set designer Robert Storey having created its interior. Sir Peter Blake was hired to create the shop's logo, pictured left.
"The Shop at London Fashion Week will be the first of its kind and will present capsule collections from eight of the biggest names in British contemporary design," said BFC CEO Caroline Rush. "With the creative conceived by one of the world's most renowned British artists and the space crafted by one of the most exciting names at the helm of set design, this project celebrates UK-based talent from varying disciplines, bringing it together in a living, breathing space."
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| The British Fashion Council |
The Shop will be open from September 13 to September 22. During September 19 - 22, access will only be permitted to London Fashion Weekend ticketholders.
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