It’s Official: Chanel Is The Coolest Fashion Brand

Chanel has been named the world's coolest fashion brand, closely followed by Prada  and Alexander McQueen. Each label featured on the top 20 of the annual CoolBrands list, with Chanel coming in at 13, followed by Prada and McQueen at 14 and 19 respectively.

Chanel

Apple topped the chart, which is compiled by 38 "key influencers" - including Daisey Lowe, Julien Macdonald and Sadie Frost - and voted for by 3,000 consumers. Car brand Aston Martin took second place, while Rolex came third and Nike fourth. Glastonbury reached number five.

Other names to feature in the top 20 include YouTube (6), Google (7), Twitter (8), Virgin Atlantic (9) and Ray-Ban (10).