Saturday, October 5, 2013

See Temperley’s Somerset Girl Collection

Alice Temperley is tapping into the lucrative mother-daughter market by adding pieces for little girls to her best selling Somerset collection for John Lewis. The Somerset Girl collection, launching later this month, will feature dresses and separates that echo pieces in the womenswear collection - and the designer hopes that her new mini customers will love them just as much.

"I am excited to be branching into girlswear," the designer - who has one son, Fox - said. "My mother and grandmother always made really beautiful dresses for me whilst I was growing up - pieces that I still treasure today. Clothes hold memories and I hope these will do the same for little girls. The collection consists of easy, playful clothes to have fun in."

Somerset Girl
"Following the success of Somerset womenswear, it seemed like a natural step to expand Somerset into childrenswear," Camilla Rowe, head of childrenswear at John Lewis said. "This aesthetic of the range perfectly complements the womenswear collection and the quality, design and fabrication is just as strong."

See the Somerset Girl collection here. The collection will be available in all full line John Lewis shops and online at www.johnlewis.com from September 26.

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