Monday, October 9, 2017

Inside Hermès's Pop-Up Hermèsmatic In Manchester

Hermes orange is unique, but rarely is it seen in quite the quantities now filling the Manchester boutique, relaunched today to host the luxury label's Hermèsmatic pop-up.

For a start, there is the wall-to-wall Tango-tastic carpet. Add to that a highlighted handrail on the spiral staircase - and the steps themselves - followed by washing powder boxes emblazoned with the brand's moniker piled high in the carrot colour. Eames-style plastic chairs sit bright, and Aperol-hued wash baskets are filled with tie-dye silk scarves. From a metal frame hang more scarves, like a chic washing line, completing the retro-style launderette.

Opening for the first time in the UK (the pop-up launched in Strasbourg over a year ago and has since travelled the world), the Hermèsmatic concept is simple: to breathe new life into vintage Hermès scarves by dip-dying them in one of five colours; denim blue, fuchsia pink or vibrant red, turquoise and orange. The colour wash happens at the Hermèsmatic pop-up - you can see the machines in action - and two days later, the new look silk is ready to collect from the Selfridges store down the road.

The Manchester outlet will only be open for a week, through to October 12, and will host free silk styling workshops, teaching shoppers how to transform their silk scarves into headpieces, bags, crowns, clothing and more. A bright idea, if ever there was one.

No comments:

Post a Comment