“In recent years, we’ve seen customers making purchases from French Connection's main collections for their weddings,” design director, Maria Chen, told Vogue exclusively ahead of the launch. “Shoppers are able to buy affordable pieces in every other category except bridal, so it felt like a natural progression to launch a wedding capsule. With the growing trend of wedding dresses that don’t blow the budget, as well as bride’s wearing multiple outfits on the day, the idea was welcomed by our inner circle of brides-to-be.”
So, what can we expect from the £65 to £250 edit? Inspiration came from the wedding gowns of celebrity muses, such as Poppy Delevingne, Kate Moss and Bianca Jagger. Our moodboard was filled with the details that made their bridalwear special,” Chen elaborated. “For example, Poppy and Kate’s beading, Bianca’s tailored separates.”
The standout pieces, according to Chen, are the Cari dress, £250, which “features voluminous sleeves for a very romantic, bohemian silhouette”, the Palermo dress, £295, with “intricate detailing on the bodice and flowing skirts”, and the Comino shirt, £65, and Arta lace trousers, £120, which will appeal to directional brides-to-be.