Thursday, August 30, 2018

Rihanna Is Bringing Savage X Fenty To New York Fashion Week

After taking a season off from New York Fashion Week, everyone’s favourite singer-turned-fashion impresario is officially returning to the #NYFW schedule. This time, Rihanna is bringing her line of lingerie and intimate accessories to the catwalk with a Savage x Fenty presentation on September 12th.

In what a press release describes as an “immersive experience,” the Savage x Fenty event will showcase Rihanna’s new collection in a see-now-buy-now format, with the autumn/winter 2018 range immediately available to shop at Pop-ups in New York, at the Mall of America, and in two as-yet-unannounced locations will follow. While few details are available about the nature of the event or the collection, you can bet that many of Rihanna’s favourite muses will be there, promoting body positivity, female sexuality, and killer style.

With a 7.30pm time slot, Rihanna’s inaugural lingerie presentation will become the unofficial closer of NYFW, following the 6.00pm Marc Jacobsshow. The exact location has not been revealed, but Rihanna is set on bringing the fashion crowd out of Manhattan. To Brooklyn! That’s one way to top the pink sand dunes and backflipping BMX riders at her Fenty x Puma spring/summer 2018 show.

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