In what a press release describes as an “immersive experience,” the Savage x Fenty event will showcase Rihanna’s new collection in a see-now-buy-now format, with the autumn/winter 2018 range immediately available to shop at SavageX.com. Pop-ups in New York, at the Mall of America, and in two as-yet-unannounced locations will follow. While few details are available about the nature of the event or the collection, you can bet that many of Rihanna’s favourite muses will be there, promoting body positivity, female sexuality, and killer style.
With a 7.30pm time slot, Rihanna’s inaugural lingerie presentation will become the unofficial closer of NYFW, following the 6.00pm Marc Jacobsshow. The exact location has not been revealed, but Rihanna is set on bringing the fashion crowd out of Manhattan. To Brooklyn! That’s one way to top the pink sand dunes and backflipping BMX riders at her Fenty x Puma spring/summer 2018 show.