Tuesday, February 20, 2018

The Brand About To Take Disneyland By Storm

Opening Ceremony is the latest brand to break away from the traditional fashion week schedule, and explore pastures new.

Carol Lim and Humberto Leon will host the first fashion show to be staged at the Disneyland resort in Anaheim, California, for 40 years. (The last - FYI - was entitled "Evolution Of The American Woman" and took place in 1978, according to a Disney spokesperson.)

The March 7 spring/summer 2018 show is the latest in a string of alternative show formats explored by the New York-based brand. Previous fashion week stints have included an interpretative dance show and a one-act play. In June last year, the two founders returned to their hometown Los Angeles to stage a martial arts spectacle.


The big question: will Mickey and co be involved? Disney is no stranger to Planet Fashion. On the back of his 2016 Disney x Coach 1941 collaboration, Stuart Vevers, creative director of Coach, created a custom outfit for Minnie Mouse to wear when she received a star on the Hollywood Walk of Fame. Modern interpretations of Disney princesses have also received high-fashion treatment, such as Lily James, who wore Christian Louboutin's iteration of Cinderella's glass slippers on the 2015 press tour of Cinderella.

In 2013, Disneyland Paris invited international brands to celebrate the 20th anniversary of the theme park with a catwalk show of bespoke designs. Alber Elbaz of Lanvin redesigned Minnie Mouse's spotty frock on behalf of France, and Sister by Sibling reimagined Cinderella's famous ball gown for the UK.

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