Friday, April 7, 2017

Massimo Giorgetti Departs Emilio Pucci

Massimo Giorgetti is stepping down as creative director of Emilio Pucci. The designer will leave the house at the end of April, WWD reported, to focus his attentions on his own brand, MSGM, founded in 2009.

“This experience with Emilio Pucci, one of the most representative and historic brands in fashion, was an inspiring journey, which has also contributed to my professional growth,” explained Giorgetti. “Today, my brand needs more and more of my attention and all my energy. I would like to thank Laudomia Pucci, the LVMH Group, Mauro Grimaldi and all the Emilio Pucci’s team, for supporting me in this beautiful adventure.”

CEO Mauro Grimaldi announced today that the designer's departure came after a mutual decision was reached not to renew Giorgetti's initial three-year contract with the LVMH-owned brand.


“We have decided in total agreement to end the partnership,” said Grimaldi, “I would like to thank, personally and on behalf of the company, Massimo Giorgetti for the great professionalism shown during these two years of collaboration.”

Giorgetti succeeded Peter Dundas when he joined the company in 2015, following in the footsteps of designers including Matthew Williamson and Christian Lacroix. His penchant for print and vibrant hues aimed to guide Pucci towards a youthful feel for the brand.

Giorgetti’s final collection for Pucci will be resort 2018. A successor is yet to be announced.

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