Thursday, April 20, 2017

Diesel Taps Naomi For A Special Collection

Diesel  has revealed its charitable collaboration with supermodel Naomi Campbell today in aid of her Fashion For Relief initiative, called Child At Heart.

Artwork - featuring colourful love hearts and ladybird designs - have been designed by children attending the Diesel HQ kindergarten in Italy, creative director Nicola Formichetti told us, who "were very excited to participate in a project which, on top of contributing to a good cause, was a fun moment for the kids to be creative and think about symbols of love, like the heart and the ladybird". The designs from the children were then turned into a collection of T-shirts and hooded jumpers.

The collaboration came about when Campbell presented Diesel owner, and president of Only The Brave, Renzo Rosso with the Award of Courage at the 2015 AmFAR gala and suggested that they work together to create something meaningful involving both their brands.

"From that moment on, we have been working on putting together this project," Rosso told us. "I’m really proud to be launching this project next week with an event in Paris with Naomi and Nicola," he continued, adding that it is Diesel's moral compass that keeps it involvement in projects like Child At Heart ever prevalent.


"Diesel always has, and always will, be a cultural commentator tackling relevant issues," explained Rosso. "The children of today are our future and Child at Heart is about helping the children in need and giving a hand to those who are left behind. More than ever, we want the world to know that love and togetherness are crucial in creating a society we all want to live in, and the future we all deserve."

The project also plays into Rosso's wider mission for the OTB foundation, which he established in 2008 to "rebalance social inequality and contribute to the sustainable development of less advantaged areas and people throughout the world".

"So far it has supported over 170 initiatives worldwide benefitting the lives of more than 180,000 people," said Rosso. "It’s very close to my heart and I work every day to ensure that all projects we support are sustainable, innovative, have a direct social impact - and operating costs as close to zero as possible. My dream is that this becomes the way any foundation and philanthropic initiative is run worldwide."

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