"My phone's as much a part of my look as my bag or shoes, and yet there's so little choice out there," said Moss. "My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to the design, I wanted the best for my range that reflected my personal style."
|Kate Moss Designs Again|
"We looked at the accessory ranges available today and found that consumers were crying out for something different," explained Julian Diment, marketing director at Carphone Warehouse. "Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."