"We're thrilled to welcome Paul Deneve to Apple," the company said, yesterday, in a statement. "He'll be working on special projects as a vice president reporting directly to Tim Cook."
The business of fashion has suggested that Deneve - who worked at Apple once before between from 1990 to 1997 as sales and marketing manager - has been recruited to develop and launch its wearable technology category -a growing market that the company hinted at in May this year. Items include a rumoured iWatch.
"It's ripe for us all getting excited about," said Apple chief executive Tim Cook. "I think that there will be tons of companies playing in this. I think wearables is incredibly interesting, it could be a profound area."