Fendi is moving house. The Italian fashion brand will celebrate its ninetieth anniversary in 2015 by moving headquarters to one of Rome's most striking and imposing buildings, the Palazzo della Civiltà Italiana (the Palace of the Italian Civilisation).
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| New Fendi HQ |
The building, more commonly nicknamed "the Square Colosseum", was constructed in the middle of the Second World War and opened in 1942, and is widely regarded as one of the greatest examples of fascist architecture. The monument is closed for maintenance, but will soon house 400 Fendi employees - who are currently split between two locations, including the brand's existing central Rome head office.
"We are more and more devoted to the city," Fendi CEO Pietro Beccari toldWWD, before revealing that the company has signed a 15-year lease costing €2.8 million. The ground floor of the building will reportedly be left clear to house exhibitions celebrating Italian craftsmanship.
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| During Construction |
The move coincides with the large scale resotration project that Fendi is also sponsoring, to renovate Rome's most famous fountains - including the Trevi Fountain - which will also be completed in 2015.
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