For more than 10 years now, the Canada Goose brand has partnered with Polar Bears International (PBI), an organization dedicated to the preservation and defense of wild polar bears. More than a decade ago, Canada Goose and PBI developed a Fall/Winter capsule with one color PBI blue (referring to a world of ice, the natural habitat in which polar bears evolve), now a signature color according to Pantone. This year, for its Spring 2020 campaign, PBI and Canada Goose are joining forces for a capsule for which actress and model Kate Upton is the ambassador. "After being a long-time fan, I’m proud to officially partner together and to support the incredible work they do for the environment," said the actress about the collaboration.
In the collection, available from February 3rd, 2020, we will able to find a seasonal extension of the Polar bears International collection. In includes rainwear, windwear, knitwear along with many other accessories for both men and women. This is the first time that the Canada Goose x PBI collection has included five styles for spring. The Canadian brand, founded in 1957, has also pledged to donate $50 to PBI for every jacket sold, thus providing financial assistance for the research and protection of polar bears and the environment they live in. Since the launch of the collection, Canada Goose has donated more than $3.5 million to the organization. The Canada Goose x PBI collection is available from February 3rd, 2020 on canadagoose.com.
No comments:
Post a Comment