Monday, June 3, 2013

The Big Burberry Record Breaker

Burberry  broke its company records last year, as annual pre-tax profits rose 14 per cent to £428 million in 2012, thanks to a boost in Asia - where sales increased 13 per cent. The region now represents 35 per cent of the label's sales.

Total full-year group sales grew eight per cent to £2 billion, while retail revenues were up 12 per cent. Sales in Europe and the US increased by six per cent. The impressive figures come after the brand issued a profits warning in September, when sales in China slowed.


"Finishing the year with a strong retail performance both online and offline, Burberry achieved record revenue and profit in 2012-13," said Burberry chief executive Angela Ahrendts. "Looking ahead, although the macro environment remains uncertain, Burberry is well positioned with opportunity by channel, region and product. With the integration of beauty in April, we have added another exciting growth platform. Our brand momentum, proven strategies and closely connected global team provide confidence in Burberry's future performance."

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