Thursday, November 17, 2016

PETA Award Winners 2016

From Stella McCartney to Topshop, PETA has revealed the brands and designers that it is recognising for their animal-friendly achievements this year.

Topshop, Hobbs, Warehouse, Primark, and Oasis were amongst the brands that committed to banning all down feathers from their collections in 2016, after PETA released an exposé into the down industry – in which birds are live-plucked for their feathers.

Biggest Luxury Fashion Moment

Armani Group Drops Fur

The Italian fashion house announced in March that it was going fur-free, saying, "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary."

Designer of the Year

Stella McCartney

Celebrating the British designer's commitment to animal-friendly and sustainable luxury fashion - and her winter 2016 #StellaCares campaign which featured the slogan "No leathers, feathers or fur" - PETA praised McCartney for her "continued use of her prominent position to speak out against cruelty to animals".

Best Newcomer

Rombaut Mats

A new favourite in the industry, Rombaut's unisex footwear line is created with the use of new material innovations out of stone, tree bark, coconuts, and other natural fibres.

Innovation Award


Using kapok, a 100 per cent natural seed fibre, Flocus has developed an alternative to down which is insulating, lightweight, and water-repellent - and expected to make headway in the industry in the coming year.

Best Collaboration

Amélie Pichard X Pamela Anderson

French fashion designer Amélie Pichard joined forces with Pamela Anderson this year to create a 100 per cent vegan shoe collection - highlights of which included Malibu lucite heels and metallic vegan leathers - with the mutual message that "sustainability is sexy".

Most Progressive Luxury Retailer


The famous London department store added a policy this year of not using exotic skins to its firm no-fur stance. PETA praised the store for "leading the way for luxury retailers to implement their own compassionate guidelines, in line with consumers' growing demand for luxurious animal-friendly shopping".

Biggest Fashion Blunder

Harvey Nichols

PETA criticised the department store for "failing again this year to reinstate its fur-free policy".

Best Animal-Friendly Accessories

Melie Bianco

The label is known for its vegan leather handbags crafted from animal and eco-friendly natural materials.

Best Faux-Fur Brand

Ruby + Ed

The luxury faux-fur brand caught attention at London Fashion Week in September as Alexandra Shulman sat front row in a Team Vogue jacket.

Best Cruelty-Free Shoes

Bourgeois Boheme

Taking a stand against cruelty to animals, Bourgeois Boheme's British-inspired collections are artisan-made in Portugal from eco-friendly Italian vegan leathers.

Best Vegan Exotic-Skin Collection

Denise Roobol

Featuring vegan microfibre leather in embossed faux-crocodile and faux-ostrich skins, Denise Roobol's minimalist aesthetic has made her one of the most exciting rising stars in sustainable fashion.

Best Wool-Free Brand


Featuring innovative, high-tech, sustainable textiles - including recycled cotton to replace wool - Vaute's Aran sweater was quick to sell out last winter.

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