Alexa Chung Launches Label Of Her Own

Alexa Chung is no stranger to the role of fashion collaborator - from Madewell to Superga and, most recently, Marks & Spencer - but tonight marks the first time the model enters the realm of design in proper, as she launches her eponymous line Alexachung.

With over 150 pieces in her debut collection, there's plenty to pick from; from It-girl-worthy party dresses to cool daywear solutions and even shoes and accessories. "I'm always drawn to traditions, so I wanted the brand to be traditional... But also weird. Unexpected," she told Vogue's Ellie Pithers in the June 2017 issue, which featured a first look at the highly-anticipated designs.

The offering goes on sale on May 31 on her own website - Alexachung.com - and Style.com, but for now, you can start building your wish list in earnest.