"The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter," Saunders added. "Diane has a unique ability to deeply connect with women and I am excited to be working with Paolo on the future of the brand."
The Scottish designer, who closed his eponymous label earlier this year, has previously worked at labels including Chloé and Pucci and will take charge with immediate effect, reporting to CEO Paolo Riva. His famed flair for print and his wearable feminine aesthetic made him the obvious choice, Von Furstenberg revealed today.
"Jonathan's extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future," Diane von Furstenberg said in a statement today. "I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer."
"Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity," Riva said. "He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him."
"Jonathan's extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future," Diane von Furstenberg said in a statement today. "I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer."
"Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity," Riva said. "He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him."
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