"Bailey needs back-up," said a shareholder, reports the Financial Times today. "He needs someone to help him on the marketing and retail side, who has a good understanding of the business and knows exactly where they want to take the company."
While there is no question over Bailey's experience and skill as creative director at the fashion house, investors are said to be keen to allow him to maintain his area of expertise and bring in someone new who will complement his work.
"It worked with Christopher Bailey as head of design and Angela Ahrendts as chief executive, but there have been problems since he took up both roles after she left," a top-20 shareholder told the FT. Names in the frame for the rumoured position at the house - where shares have fallen 21 per cent since May 2014 and in the last 12 months are down 32 per cent - have not been disclosed as yet.
"It worked with Christopher Bailey as head of design and Angela Ahrendts as chief executive, but there have been problems since he took up both roles after she left," a top-20 shareholder told the FT. Names in the frame for the rumoured position at the house - where shares have fallen 21 per cent since May 2014 and in the last 12 months are down 32 per cent - have not been disclosed as yet.
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