Thursday, May 26, 2016

Rihanna Collaborates With Dior

Rihanna has collaborated with Dior on a new sunglassess collection, simply entitled, Rihanna. The singer, who is already a brand ambassador for the French fashion house, has already been spotted sporting a pair from the futuristic-inspired collection which she promptly shared on her Instagram account this week.

"The process was pretty seamless," said Rihanna of the collaboration, revealing that La Forge from Star Trek was her design inspiration, reports WWD. "I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they've done in the past, then got acquainted with all the new materials. I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype."


"We are very pleased to partner for the second time with Rihanna," said Dior's CEO Sidney Toledano, referring to the Secret Garden IV campaign for the house which she starred in last year. "She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today's generation."

It's not the first time that she has dipped her toes in to the world of design. She unveiled her Rihanna Fenty collection at New York Fashion Week in February, which was quickly followed up with a meeting-of-the-minds between herself and Manolo Blahnik. Her latest foray into design with Dior is the first time that the house has created a collection with a brand ambassador. It has, meanwhile, yet to confirm the identity of its new creative director.

No comments:

Post a Comment