The collection, which is being made in collaboration with Heritage 66 Company, Bloomberg reports, will be sold through one of the largest e-commerce companies in China, JD.com, in a bid to specifically target Chinese shoppers.
It's a shrewd move for the star (she recently showed her business clout by taking Apple to task regarding royalties) who no doubt wants to capitalise on China's growing consumer markets, a large demographic of which is aged under 25 - the predominant age group in Swift's own fan base. The Bad Blood singer is a dominating presence on social media also, which has become an increasingly influential source when it comes to retail consumerism in the region.
The announcement comes on the same day that JD.com has opened its virtual ´US Mall´ - an area of its site where Chinese shoppers can buy products from American brands, safe in the knowledge that they are authentic. The e-commerce site hopes that it will create a major differentiation point between itself and its major online competitor, Alibaba, which has been plagued with allegations of selling counterfeit goods, despite its protestations to the contrary.