JW Anderson Is Diet Coke's New Designer

Following  in the footsteps of Karl Lagerfeld and Jean Paul Gaultier designer JW Anderson has lent his creative nous to Diet Coke. Undertaking a makeover of the famous bottle inspired by the knitwear from his autumn/winter 2015 collection, the northern Irish designer has also created two T-shirts and a notebook to accompany the launch - part of Diet Coke's Regret Nothing campaign, which encourages consumers to "embrace their impulsive side".

"I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing," Anderson said today. "You can expect something completely different with lots of cool surprises."

The collaboration - the first time that Diet Coke has used photography on its bottles - is by no means the company's first foray into luxury fashion. As well as Lagerfeld and Gaultier, Diet Coke has also previously enlisted Matthew Williamson, Patricia Field and Marc Jacobs to enliven the famous bottle.

"Jonathan Anderson's regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him," Bobby Brittain, GB marketing strategy and activation director for Coca-Cola, said. "This collaboration is unlike any of Diet Coke's previous designer partnerships so we can't wait to unveil what will truly be an inspiring fashion-forward collection."

A limited-edition collector's box set - featuring JW Anderson's Diet Coke bottles and notebook - will be available from Harvey Nichols stores nationwide from August 17th.