Versace´s 80´s Inspired Drama Filled Holiday Campaign

Inspired by '80s romance novels and infused with the house's iconic fashion, Versace's holiday campaign is anything but boring. Versace partnered with artist Sarah Baker for the newly released visual campaign, consisting of a six-chapter arc and bursting with holiday-ready Versace fashion.

Set to the tune of a tumultuous '80s love story—one of Sarah Baker's biggest creative inspirations—the campaign flips the femme fatal trope on its head. Two female leads, played by supermodel Helena Christensen and Baker herself, join forces to overcome love, lust, and hostile exes in fresh-off-the-runway Versace. Calling on its obsession with fashion nostalgia–the brand has featured Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford, and Stephanie Seymour on its runway in the past few seasons–casting Christensen nearly steals the crown from this year's iconic moment when J.Lo and the dress' hit the catwalk.

In addition to showcasing the brand's ready-to-wear and accessories in time for holiday season, the entire campaign is set with Versace Home décor. Each scene is peppered with the house's iconic motifs, from Medusa to Gianni Versace's signature. The narrative culminates in a winter wedding scene, featuring an Atelier Versace gown and exclusive gift edit.