Jonathan Anderson is a remarkably prolific designer. Not only is he the creative director of both his namesake brand and of Loewe, but he is responsible for a wealth of collaborations and capsules that fall under the umbrella of each. Outside of his seasonal collections, one of his most alluring offerings has become Loewe’s winter capsules, created to honour the Arts & Crafts pioneers who have so directly informed his crafty vision for the Spanish powerhouse. First came William Morris, whose curlicue Acanthus foliage was printed atop puffers and denims in 2017; then, last year, Charles Rennie Mackintosh’s botanicals were patchworked into tailoring. Now it’s the turn of William De Morgan: a potter revered for his technical prowess and somewhat nightmarish fantasia, whose oeuvre has been interspersed with Anderson’s festive imagination for its latest installation.
Ranging from chunky hand knits to otter-shaped handbags, “it’s fantasy – but an odd type of fantasy,” reflects Anderson exclusively in the December issue of British Vogue. “It looks cute, but at the same time, some of what [De Morgan] did is kind of disturbing. A lot of animals eating animals, or two animals joined together… There’s something which I think, in a weird way, has a sort of wizardry about it. Kind of like an early Harry Potter.”
That sort of subversive sweetness has become a cornerstone of Anderson's Loewe – and here it is manifested with newly compelling allure. Modelled by Kendall Jenner, photographed by Alastair McLellan and styled by Kate Phelan inside a verdant garden on the outskirts of London, here is his vision distilled – and your Christmas wish list just got a little bit longer.
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