Naomi Campbell's Fashion For Relief Pop-Up

It’s not every day you get to rifle through the contents of a supermodel’s wardrobe. But an upcoming pop-up shop masterminded by none other than Naomi Campbell will give shoppers an opportunity to do just that.

The supermodel is bringing back her Fashion For Relief pop-up shop with Westfield London for the first time in five years, for a 12-day run at the Atrium kicking off on 27th November – just in time for Christmas. The Campbell-curated shopping experience will incorporate bespoke and limited-edition pieces donated by brands, as well as items from the model’s own collection. The money raised will help benefit Fashion For Relief 2019’s charity partner, the Mayor’s Fund for London, this festive season.

“This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices,” Campbell said of her pop-up, which will also host presentations from up-and-coming designers. “Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”

In September this year, Campbell brought her Fashion For Relief gala back home to her native London – after stints in farflung locations including Moscow, Mumbai and Dar es Salaam. For 2019’s event, which was attended by the likes of Billy Porter and Naomie Harris, the supermodel joined forces with the Mayor's Fund for London and UNICEF as charity partners, meaning Fashion For Relief, which was sponsored by Chrome Hearts and Gucci, raised vital funds for disadvantaged children in London and further afield, too.

“I’m delighted that Naomi and Fashion For Relief have chosen to support the Mayor's Fund for London,” London Mayor Sadiq Khan said ahead of the gala at the British Museum. “We share the belief that all young people, regardless of their background, should have the opportunity to fulfill their potential.” Since Campbell launched Fashion For Relief 14 years ago she’s raised millions of pounds for disaster relief and multiple humanitarian crises, too. So why not do your bit this Christmas? The proceeds of the pop-up shop will support Londoners from low-income backgrounds with help and skills to build careers.