Jennifer Lopez Ends Year As The New Face Of Coach

If there is anyone currently proving that life only gets better with age, it’s Jennifer Lopez. Not only has this year marked something of a career renaissance for the actor and popstar thanks to her part in Hustlers, but she also closed Versace’s spring/summer 2020 presentation in the plunging jungle-print dress that became legendary when she wore it to the 2000 Grammy Awards.

Now, the multi-award winning singer has been named as the global face of Coach. So far, we’ve been given a taste of her spring/summer 2020 campaign with a single shot of her wearing a belted trench, silk scarf and chain-strap leather bag. “I’m so excited for this collaboration with Coach,” J-Lo said in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown downtown mix.”

The appointment marks a new direction for the New York-based brand. Over the years, the label has worked with celebrities including Selena Gomez, Michael B Jordan, and Ariana Grande’s dog for its campaigns. Earlier this year, Coach named Yara Shahidi among its famous fans, as the Grown-ish star was chosen to feature in the brand's autumn/winter 2019 promotional imagery.

Of course, Lopez has shared her excitement on Instagram, writing: “Thank you, Coach! Exciting things coming soon!”