Rihanna Plugs New Fenty Trouble Sunglasses In Pool Shoot

Another day, another Fenty fashion drop from Rihanna, the entrepreneur extraordinaire, who found time to promote her new Trouble sunglasses while wading through the depths of a swimming pool on holiday. RiRi took to Instagram to share a carousel of seven pictures of the shades in situ on the waterborne designer, laid next to an apple-green iteration of Bottega Veneta’s The Pouch – the ultimate Insta accessory – and in a suitcase spilling patterned resort wear.

The rectangular sunglasses with rounded corners come in jet black, tortoiseshell, white marble and blond Havana acetate – all priced £190 at Fenty.com. The popstar packed the tortoiseshell pair for her vacation, and showed the versatility of the frames by wearing them with a zebra-print bikini and a loud Bermuda shirt, which she kept on in the water (all in the name of ’gram content, natch).

The latest drop – Rihanna takes a direct-to-consumer approach to releasing her designs – follows Fenty’s nomination for best Urban Luxe brand at the Fashion Awards 2019. It marks the first time the musician-turned-mogul has received a nod for her solo endeavours, rather than off the back of a collaboration with Puma, and will see her go up against Alyx, Marine Serre, Martine Rose and Moncler Genius on December 2. Her all-inclusive, progressive business model backed by French powerhouse LVMH has a strong chance of taking home the prize.

“Everything Ri does is about making people feel beautiful and recognised, whatever shape, size or colour,” Fenty collaborator Jahleel Weaver, who also shared news of the Trouble product launch via his own social channel, told Vogue earlier this month. “She’s built a community with her brands. [Her Fenty empire] takes into consideration [the fact] that women can be so many different things at once. It’s the ‘no rules’ mentality.” It seem the no-holds-barred approach applies to impromptu pool photo shoots, too.