The Swedish retailer has incorporated three bridal styles into its latest Conscious Collection which hits stores on April 7. Described as "a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious", the dresses come in three different silhouettes that reference the last three decades of haute couture and are beautifully decorated to meet the most selective of brides' demands.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux," said Ann-Sofie Johansson, creative advisor at H&M, while Julia Restoin Roitfeld, who is the face of the collection, hailed both its ethical and black-tie-appropriate attributes. "It's great to be able to have sustainable clothes that still look red-carpet ready," she said.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux," said Ann-Sofie Johansson, creative advisor at H&M, while Julia Restoin Roitfeld, who is the face of the collection, hailed both its ethical and black-tie-appropriate attributes. "It's great to be able to have sustainable clothes that still look red-carpet ready," she said.
No comments:
Post a Comment