Fendi For Fendi

Fendi is keeping its latest offering in the family, having enlisted jeweller Delfina Delettrez Fendi - the daughter of co-creative director Silvia Venturini Fendi - to collaborate on a capsule watch collection.

The haute joaillerie collection, entitled Policromia, was unveiled by the jewellery designer this weekend at Baselworld who explained that the collection was inspired by the geometric layout of the Palazzo Della Civilità Italiana, which houses Fendi's headquarters, reportsWWD. "To me, the Fendi palazzo itself is like a huge watch," said Fendi. "It's a game of light and shadow and it's home to incredible marbles."

Featuring brilliant-cut white diamonds alongside malachite, green mother of pearl, lapis lazuli and blue mother of pearl, the watches (which have internal Swiss watch mechanisms) have alligator straps, made in the Fendi workshops, and are finished with 18-karat-gold buckles.

While it is the first time that the young jeweller has created a watch collection for the house, she has collaborated on catwalk jewellery before for the spring/summer 2014 and autumn/winter 2014 collections. The Policromia collection will retail from €3,000 to €150,000.

"Fendi is quite well-known for offering customers the possibility of really getting wild with the fantasy to build the bag of your dreams, the fur of your dreams, and wanted to offer this also to our watches in order to make them more and more an integral part of our positioning," said Fendi chairman and CEO Pietro Beccari.