"I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections," Armani said in a statement today. "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."
Announcements about the decision from Respect for Animals and Humane Society International this morning preceded the official announcement from the brand itself, which released a statement this afternoon. The brand is said to have committed to the new policy for its Giorgio Armani, Armani Privé, andEmporio Armani collections after working with the Fur Free Alliance which comprises more than 40 animal-protection organisations focused on ending the fur trade.
"Armani's fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty," said Joh Vinding, chairman of the Fur Free Alliance, this morning. "Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion."
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