Uniqlo X Liberty First Look

Uniqlo has attracted some impressive collaborators of late - Lemaire, Carine Roitfeld, Ines de la Fressange among them - and its latest union with Liberty looks set to be just as popular. The 30-piece collection - including womenswear, menswear and childrenswear - lands in stores next month in all its floral glory.

We have selected highly popular, vibrant floral patterns from among the Liberty prints, adored throughout the world by people across generations and culturesYukihiro Katsuta, head of research and design at Uniqlo

"We have selected highly popular, vibrant floral patterns from among the Liberty prints, adored throughout the world by people across generations and cultures, and brought them together with Uniqlo's cutting-edge sensibilities to be reborn as LifeWear," explained Yukihiro Katsuta, head of research and design at Uniqlo. "For Uniqlo, which opened its first overseas store in London in 2001, working with the beloved British brand Liberty London with its more than 140 years of history has been an aspiration."

For Liberty, the collaboration comes as it celebrates its 140th anniversary and, given Uniqlo's reputation for innovation when it comes to fabrication, it made perfect sense to team up given its own roots in world-renowned textiles.

"When Ed Burstell (Liberty's managing director) and I brainstormed our ideal partners, we quickly realised Uniqlo's technology and consistent quality would be ideal," said Scott Tepper, fashion buying and merchandising director, who enlisted Nick Knight to shoot the accompanying campaign and Charlotte Stockdale to style it. "The combination of Liberty's iconic prints and Uniqlo's manufacturing power have enabled us to realise our dream; Liberty printed down jackets for all."

The collection will be available as of Friday March 18 to coincide with the reopening of Uniqlo's global flagship on 311 Oxford St, W1, as well as at Liberty London.